Leading Innovation in Identity Theft Protection with Artificial Intelligence

  • Leading Innovation in Identity Theft Protection with Artificial Intelligence

When IBM's Watson was first introduced in 2010, the tech community was taken by storm. Not only did it have an encyclopedic memory, but its ability to answer complicated questions allowed it to beat out two multi-week champions on Jeopardy. Seven years later, Watson continues to show a remarkable human ability: adaptability. From understanding multi-faceted questions to creating movie trailers, it seems there’s nothing Watson can’t do.

While this isn't the first artificial intelligence that has wowed researchers - Deep Blue beat world chess champion Garry Kasparov back in 1996 - Watson's adaptability means it can apply itself to a multitude of different industries, including cybersecurity and identity theft protection.

Watson steps into cybersecurity

By the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet1.

With data growing faster than ever before, traditional security operations centers face combing through the exponentially growing amounts of security event data each day. Handling that much information, can make it extremely difficult to keep cybersecurity tight and identify vulnerabilities. Which is why the industry has introduced machine-learning to the problem2. Along with the ability to comb through more data at a quicker rate, Watson can also detect malware infections and how far they’ve spread - both within a company's network and its business partners3.

As companies need to sift through more data, AI like Watson will become invaluable. But it’s not just cybersecurity than can be improved with Watson. Artificial intelligence is also helping to keep up with new identity theft tactics.

AI's ability to learn through pathways that resemble neural networks in human brains can identify patterns faster and ultimately help security experts to develop better protective measures4.

Artificial intelligence can strengthen identity theft protection

As the threats to security and privacy change, identity theft protection efforts are evolving to keep up or excel the current technological landscape. Much of the conversation surrounding identity theft has been reactionary, but it’s starting to shift. Experts in the industry are seeing the benefits of finding solutions that are proactive and allow for faster detection of problems.

AI can help by identifying opportunities for more preventative action in identity security and by monitoring and analyzing data that is traditionally too complex.

At Identity Guard we’re looking ahead

Identity Guard is the first identity theft protection service to partner with IBM Watson. With Watson, we’re monitoring more and alerting our customers about certain activity that may indicate fraud in as few as 3 seconds, in some cases. Watson’s AlchemyData News API enables our products to digest more than 250,000 news articles from 75,000 sources every day, flagging news that could impact a consumer’s digital safety. We’re also using Watson’s Natural Language Classifier API to quickly interpret information users report to determine a user’s risk level.

It’s a wild, new world out there as more technologies emerge and more data is created, making it more important than ever to find solutions that are forward thinking. Partnering with technology giants like IBM will help leaders in the identity theft protection space to develop solutions that address new technological advances and criminal ingenuity.

Have you thought about how you’re protecting your organization and employees? If you haven’t or you’re providing an existing solution that is lacking much needed modern features, it’s time to talk to Identity Guard.



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1 https://analyticsweek.com/content/big-data-facts/

2 https://securityintelligence.com/bringing-the-power-of-watson-and-cognitive-into-the-security-operations-center/

3 https://securityintelligence.com/watson-proves-a-fast-learner-in-cybersecurity-test-run/

4 Infosec Magazine